Understand
Relay learns your products, policies, and customer context
AI customer support that you can trust
Your First Support Hire,
Without The Hire.
Relay answers, refunds and resolves your Shopify tickets 24/7, following your rules.
Start Free Trial
From $149/month • 14-day trial
Still answering support emails yourself?
You're still answering support emails
yourself.
- Password resets
- Order Updates
- Where's my order?
- Why can't I log in?
- Order Cancellation
- Address Change
Your team shouldn't spend hours answering
the same questions when they could be
building, selling, and growing your product.
Repetitive questions
The same questions keep coming back.
Slow response times
Customers shouldn't have to wait hours for an answer.
Growing support costs
More customers shouldn't automatically mean more support hires.
Relay is an AI support agent that understands your product, answers customer questions, takes action, and knows when to bring in your team.
Most AI support tools reply. Relay resolves.
How Relay is Different
Decide
Relay follows your rules, permissions and confidence thresholds and decides
Act
Relay takes action across your tools and resolves the issue for you with ease.
Escalate
Relay escalates to your team when a human is needed. To ensure issues are resolved.
Powerful Automation
Automate repetitive support tasks, take action across your tools, and resolve more customer issues without manual work.
Built with Guardrails
Set permissions, confidence thresholds, and escalation rules so Relay always knows what it can do—and when to involve your team.
How Relay Works
3 Steps, 10-Minute Setup.
Teach Relay Your Business
Connect Your Knowledge Sources Policies and Tools. Relay Learns Your Business.
Set Your Rules
Choose what relay can do, set permissions and approval thresholds.
High Value Orders
Escalate when emails are about orders above a certain amount.
Negative Sentiment
Escalate when a customer is upset or unhappy.
Connect and Go Live
Connect your support email, payments and go live. Relay starts handling issues instantly.
How Relay Works
You Stay In Control
Permissions
Choose what Relay can do — from replies to refunds.
Thresholds
Set limits for actions that require your approval.
Escalation
Route complex or sensitive issues to the right person.
High Value Orders
Escalate when emails are about orders above a certain amount.
Negative Sentiment
Escalate when a customer is upset or unhappy.
Discount Requests
Escalate when a customer asks for a discount above your set limit.
Complex / custom requests
Escalate when the request is unclear or requires manual action.
VP Customers
Escalate when the email is from a VIP or blocked customer.
Issue refunds
Allow relay to process full or partial refunds based on your policies.
Offer Discounts
Allow relay to offer discounts within the limits you set.
Process Exchanges
Allow relay to initiate exchanges for eligible items.
Update Orders
Allow relay to update shipping address, cancel or edit orders.
24/7
Support coverage
< 30s
Avg. AI response time
80%+
Tickets resolved by AI
4.8/5
Customer satisfaction
Testimonials
Real stories from real people who have successfully used Relay.
“Relay handled 89% of our Black Friday support inbox completely on autopilot. It issued refunds under $20 and updated delivery addresses in Shopify without a single glitch.”
M
Mark M.
Happy Client
“We were about to hire our second support agent for $3,800/mo. Instead, we setup Relay in 15 minutes. It paid for itself within the first 48 hours.”
T
Tom V.
Happy Client
“The permission rules give me complete peace of mind. Small refunds happen instantly, big issues get routed to my email. Our customer satisfaction score went from 4.1 to 4.9.”
E
Emily H.
Happy Client
“Relay handled 89% of our Black Friday support inbox completely on autopilot. It issued refunds under $20 and updated delivery addresses in Shopify without a single glitch.”
M
Mark M.
Happy Client
“We were about to hire our second support agent for $3,800/mo. Instead, we setup Relay in 15 minutes. It paid for itself within the first 48 hours.”
T
Tom V.
Happy Client
“The permission rules give me complete peace of mind. Small refunds happen instantly, big issues get routed to my email. Our customer satisfaction score went from 4.1 to 4.9.”
E
Emily H.
Happy Client
“Relay handled 89% of our Black Friday support inbox completely on autopilot. It issued refunds under $20 and updated delivery addresses in Shopify without a single glitch.”
M
Mark M.
Happy Client
“We were about to hire our second support agent for $3,800/mo. Instead, we setup Relay in 15 minutes. It paid for itself within the first 48 hours.”
T
Tom V.
Happy Client
“The permission rules give me complete peace of mind. Small refunds happen instantly, big issues get routed to my email. Our customer satisfaction score went from 4.1 to 4.9.”
E
Emily H.
Happy Client
Pricing
Simple pricing that scales with you.
MonthlyAnnual Billing
14 Days Free TrialStarter
For early-stage teams
Everything you need to automate the basics and respond faster.
$149/month
Billed monthly
- Up to 500 conversations / month
- AI replies & actions
- Knowledge base connection
- Email support
Growth
For scaling teams
More conversations, advanced automation and smarter resolution.
$299/month
Billed monthly
- Up to 2,000 conversations / month
- Everything in Starter
- Advanced automations
- Priority support
Scale
For high-volume teams
Built for teams that need volume, control and custom needs.
$599+/month
Billed monthly
- Unlimited conversations
- Everything in Growth
- Custom integrations
- Dedicated support
14-day free trialNo credit card requiredCancel anytime
Got Questions?
Frequently Asked Questions
Relay connects via official Shopify OAuth with 1-click installation. It securely accesses order status, fulfillment tracking, customer info, and policy details to take authorized actions.
Ready to replace your first support hire?
Join fast-growing Shopify stores automating 80–95% of customer support in under 10 minutes.
Start Free Trial
From $149/month • 14-day trial